Campaign Case Study
Guided but Personal: A Strategic Playbook for Recruiter-Led Talent Acquisition
In 2024, Supreme Lending launched a comprehensive Recruiting Campaign aimed at equipping regional and branch managers with the tools they needed to attract and evaluate top loan officer candidates. While every recruiter has a unique approach to engaging with prospects, this campaign established a structured process to ensure that key exercises were completed before extending an offer.
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Objective
The campaign was designed to support the entire recruiting process, from initial engagement to final offer. By providing a consistent yet flexible framework, the initiative ensured that candidates received essential high-level information early on and progressively gained deeper insights into Supreme Lending’s culture, values, and expectations as they moved through the decision-making funnel.
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Campaign Structure
The campaign was structured around a playbook that served as a guide for regional managers and branch managers recruiting for their piece of the business. The playbook detailed the materials available and outlined the optimal timing for sharing each piece of content. This allowed recruiters to seamlessly integrate the campaign into their existing personal engagement strategies.
Key Elements
Recruiting Playbook
A comprehensive guide outlining the campaign’s structure and best practices for recruiters.
Candidate Journey
A step-by-step approach to sharing critical information at the right stages of the recruiting process.
Supplemental Materials
Engaging content designed to provide candidates with a deeper understanding of Supreme Lending’s unique value proposition.
Recruiting Brochure
Results
During the 2024 recruiting season, this campaign was leveraged by all regional managers across Supreme Lending. It streamlined the recruiting process, ensured consistency in communication, and empowered managers to effectively convey the organization’s value to potential hires. By supplementing personal engagement efforts with structured content, the campaign enhanced candidate experiences and helped secure top-tier loan officers.
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The Recruiting Campaign successfully provided Supreme Lending’s recruiters with a strategic, content-driven approach to talent acquisition. By balancing structure with flexibility, the initiative supported managers in making well-informed hiring decisions, ultimately strengthening the company’s loan officer team for future growth.