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Recruiting Activation Gift
Project
Program Activation
Date
April 2024
Role
Creative Director/Designer
The Recruiting Box was a thoughtfully crafted activation gift sent directly to potential loan officer candidates during the recruitment process—often at a key turning point when momentum toward scheduling a corporate office visit had slowed. Knowing that in-person visits dramatically influenced outcomes—98% of visiting candidates ultimately joined Supreme Lending—the box served as a timely and personal reminder that it was never too late to explore their options. Delivered to the candidate’s home, the box included a QR code that made it easy to schedule their visit with senior leadership.
Inside, the experience was both playful and purposeful. A custom Magic 8 Ball invited candidates to consider their future, guided by an insert card that asked three tailored questions about career growth, alignment, and opportunity—reinforcing the idea that Supreme Lending could be the right answer. On the flip side of the insert, candidates were told that “the cards are stacked in your favor,” leading to a custom deck of playing cards that visually and thoughtfully laid out Supreme Lending’s formula for success. The combination of strategic content and lighthearted charm made the Recruiting Box a memorable nudge toward action—reigniting engagement while showcasing the company's culture, values, and long-term vision.





